How to Improve Your Customer Experience in 2023

Once upon a time, stern bank managers in small office rooms were the gatekeepers to the world of finance, controlling mortgage loan approvals, determining credit scores, and running bankers’ cheques through their fingers. But it’s a different story today. Anyone can apply for a loan by Googling instructions right from their phone, or get stock …

We’ve all heard it before – in modern-day marketing, content is king. High-quality content is why many businesses have generated an abundance of customer leads. But when you’re competing with countless stories, it takes an exceptional digital marketing strategy to stand out and connect with your audience; it’s simply not just about SEO. So, we …

The job market has rapidly transformed along with accelerated digitalization in recent years. More digital roles have emerged; the use of technology has been more paramount than ever. And with COVID-19, work setups are more flexible as companies provide remote or hybrid work – at least in some countries.  Hire Digital, a platform that provides …

Businesses around the world are adapting to the new normal. The evolving nature of marketing in a post-COVID world has led to a shift in how teams are being built. The current global recession has increased the pressure for marketers to perform and make more sales.  Our team, Hire Digital –  a platform that matches …

E-commerce is no longer a domain for just small businesses and startups. Businesses of all sizes have started to adopt an e-commerce component into their strategy. Due to the intense competition, having an e-commerce marketer on board is crucial to ensure your target customers visit and purchase products from your online store. But how and …

Traditionally, marketing and product management teams have differing roles in a company — one responsible for promotion, and the other for product development. While marketing teams come up with strategies that drive website traffic, product managers build clear, easy-to-use products while offering user solutions. Oftentimes, these teams operate independently even though both functions are greatly …

There are many different marketing analytics tools available and we will help you understand how you can select the right one for your business.

Hiring a fractional CMO is often a good strategy for a medium-sized company that either cannot afford to hire a full-time chief marketing officer or has too few projects to keep them busy. They provide useful leadership and offer the expertise of an experienced executive without the hefty price tag.

Get to know the different types of attribution models for marketing and learn how and when to properly use them to achieve your conversion objectives.